About Us

Daniel J. Gundrum and Phillips Wyman have formed a crack Internet Marketing Team to help businesses get monetary returns from their websites and their mobile marketing effforts. Conversion to more cash for our clients is our goal.

Dan Gundrum Resume

Daniel J. Gundrum
1-815-323-0608
dan@wsiEprofitsolutions.com

Daniel J. Gundrum
12864 Arboretum Drive
Belvidere, Illinois 61008
Cell 815-323-0608
dan@phildan.com

PROFESSIONAL EXPERIENCE

2008 – Present       Managing Partner – PhilDan Development, LLC
       A company that seeks interesting business opportunities, evaluating, purchasing, and managing to profitability.
       Principle - HydroDynamics, LLC
       A consulting company motivated by the uniqueness of the waterpark and amusement industries and insprired by those who enjoy working in it.
       Managing Partner - eProfit Solutions, LLC
       EprofitSolutions is an Internet Marketing Total Solutions Provider, from SEO to SMO to conversion design. We are a WSI National Franchise Licensee with offices in Belvidere, Illinois, Milwaukee, Wisconsin, New Braunfels, Texas, and San Jose, California

2005 – 2008             General Manager – River Bend Resort
                 Watertown, Wisconsin
     Responsible for the overall operational, capital, and financial well being of a resort that began in 1961, 350 acres of property, 468 private lots, 150 lots of Undivided Interest properties, and common area boasting a 2 acre waterpark with large championship slides, full service year round restaurant, snack concession and bar, 18 hole miniature golf course, 4,000 square foot pavilion, three fishing ponds, 9 hole Frisbee golf course, a three acre dog park, swimming beach, general store, Laundromat, boat launch, fishing adjacent at the Crawfish River, two outdoor playgrounds, one indoor playground, storage facility, three bath houses, indoor and outdoor Jacuzzi’s, video game room, 12 horse shoe pits, 12 shuffle board games, 4 sand volleyball courts, a golf driving range, and many other activities and programmed events and entertainment.

1993 – Present            Consultant - HydroDynamics
Belvidere, Illinois
Provide feasibility research, project management, operational advice, and market research in the development and conceptual stages of developing waterparks.

2000 – 2004       Senior Manager - Recreation Facilities - Rockford Park District
       Rockford, Illinois
Responsible for the general operation and strategic implementation of comprehensive plans for multiple facilities to include: Magic Waters Waterpark, Aldeen Championship Golf Club, Ingersol Golf Course, Elliot Golf Course, Sinnissippi Golf Course, Sandy Hollow Golf Course, Carlson Arctic Ice Arena, Riverview Ice House Arena, Sportscore Complexes - two major sportsplexes attracting many softball and soccer national tournaments, 40 soccer fields, eight lighted softball diamonds, two indoor soccer fields and Marinelli Field, a Professional Baseball Stadium, three outdoor swimming pools, a 14 court lighted tennis stadium, a lake beach and over one hundred pairs of neighborhood tennis courts, and a $15 million annual operating budget.

1996 - 2001            Village Trustee - Village of Roscoe.
       Roscoe, Illinois
Elected Village Trustee. One of a six board members entrusted with the care of the Village in all issues brought before it. Responsibilities include: finance, community development, safety, public works, buildings and grounds,
park land, and civil defense.

2000 - 2002             President – Porter Park Foundation Board of Trustees
Roscoe, Illinois
Foundation that plans, develops, fundraises and has a vision to prepare the new Porter Park Nature Learning Center into a 35 acre natural land educational experience.

1990 - 2000       General Manager - Magic Waters Waterpark - Rockford Park District.
       Rockford, Illinois
Responsible for the overall direction of the nation's second largest publicly held waterpark, including land acquisition, expansion, budget, revenue generation and the overall success and profitability of the facility.

1995 - 1996       Consultant
       City of Battle Creek, Michigan
Provided consultation for a new indoor/outdoor waterpark and teen center/night club, in all areas to include: revenue production ideas, safety, access control, ticketing, operations, staff training and general advice.

1993 - 1994       Consultant
       Splashdown Dunes Waterpark, Porter, Indiana
       Provided consultation in the following areas: operations, slide and element selection, project management, merchandising, concessions, in-park spending, and human resources.

1982 - 1990       Administrative Head Swimming Coach - Waukesha County Express, Incorporated.
       Waukesha, Wisconsin
Administrated and coached United States swimming teams which included All-Americans, State and National champions, and Olympic caliber swimmers.

1977 - 1990            Head Swimming Coach - Marquette University High School.
       Milwaukee, Wisconsin
Responsible for the entire competitive swimming program. State High School Team Champions seven straight years. Team runner-up at the National Catholic Swimming Championships in Villanova, Pennsylvania. Director of the Wisconsin Independent Schools State Swimming Championships.

EDUCATION AND CREDENTIALS

Master of Business Administration - Rockford College.
Rockford, Illinois

Bachelor of Arts, Business Administration - Lakeland College.
Sheboygan, Wisconsin

Associate of Science, Paralegal - Milwaukee Area Technical College. Milwaukee, Wisconsin

PROFESSIONAL ATTRIBUTES

Vision - Continual information gathering and education providing the wisdom to see things as they might be.

Leadership - The ability to lead a large work force, assume responsibility, and be held accountable for decisions and judgments.

Flexibility - Able to listen and understand the complexity of a work force and accommodate all needs within the framework of company policy.

Delegation - Capable of assigning and following up on intricate problems and projects.

Consistency - Able to provide outstanding direction on a regular basis.

Industry Knowledge - Heavily involved in the amusement and recreation industries as a senior manager and consultant.

Communication Skills - Effectively and frequently speak to large groups, project teams, and to individuals.

Public Speaking - Awareness of political issues and the ability to speak with sensitivity to either side of an issue.

Project Manager - Successfully finished a number of multi-million dollar expansion projects on time and within budget.

PROFESSIONAL ACCOMPLISHMENTS

In 2010 received the World Water Park Associations highest honor by being named the sole recipient of the Executive Board of Directors Commitment to Excellence Award during its 30th Anniversary Celebration.

In 2003, elected to the World Waterpark Association Board of Directors for a two-year term.   Elected Treasurer in 2005. Re-elected to a second term and remain as treasurer until 2007.

Successfully negotiated a $3.35 million dollar pouring rights contract with Coca-Cola. The contract is for five years and the components are as follow: $160,000 cash, $240,000 for in-kind marketing and promotional support, $270,000 net revenue from the sale of product. These are annual figures. $670,000 per year for five years.

Successfully managed a surplus budget for twelve seasons at Magic Waters Waterpark. Magic Waters is the second largest municipal Waterpark in the United States.

In general election, voted in as Village Trustee, Village of Roscoe, Illinois.

Chairman of the Finance and Community Development Committee for the Village of Roscoe.

Chairman of the Budget and Expenditures Committee of the Rockford Park District.

Played a key role in employee focus groups to bring about tremendous change within the Rockford Park District. Further, was asked to be part of all strategic planning sessions that developed operational budgets and marketing plans short term and long term.

Responsible for staffing and supervising over 1000 employees annually (55 full-time, 945 part-time/seasonal). Maintain a $15 million annual budget.

Speaker at numerous national conferences to include: the World Waterpark Association, International Association of Amusement Parks and Attractions, National Recreation and Park Association’s National Aquatic Conference, and the Illinois Parks and Recreation Association.

Completed major expansion projects in excess of $2.5 million each on time and within budget.

Magic Waters Waterpark had a record daily attendance of 11,084, as well as a $4.5 million annual budget

       Author of technical manual for novice competitive swimming coaches.

       Coached Olympic caliber swimmers with many reaching All-American status.

PROFESSIONAL AFFILIATIONS

        International Association of Amusement Parks and Attractions. Alexandria, Virginia

       World Waterpark Association. Lenexa, Kansas

       National Recreation and Parks Association. Ashburn, Virginia

       Illinois Parks and Recreation Association. Winfield, Illinois

       Illinois Municipal League. Chicago, Illinois

ADDENDUM

ARTICLES AND PUBLICATIONS

"An Advanced Approach for the Neophyte Coach." Private Publisher. Milwaukee, Wisconsin, December 1989.
Technical Training Manual for the Novice Coach to develop Olympic caliber swimmers.

"Thinking about Computerization? What do you do Next?." Splash Magazine. Lenexa, Kansas, April 1992.
Article exposing the necessary detail to create a bid document for the purchase of an integrated ticketing and access control system for a major waterpark.

"Magic Waters' New Continuous River." Splash Magazine. Lenexa, Kansas, September 1993.
Article describing the largest continuous river attraction in Illinois. This attraction includes: themed areas, tremendous width, water falls, bubblers, accessibility, fog, and artificial rock canyons.

"SplashBlaster 2000." Splash Magazine. Lenexa, Kansas, July/August 2000.
Article describing the fabulous new addition to Magic Waters Waterpark. First accessible water coaster ride. Ride time 2:22. No stairs to climb, no raft to carry to the top. Adventurous, thrilling, the most exciting water ride in the world.

"A Campers Delight at River Bend Resort." World Waterpark Magazine.            Lenexa, Kansas, May 2008.
Article describing the unique waterpark amenities and other waterpark related attractants that set River Bend aside from the regular ordinary camping experience. Its waterpark elements, still after 25 years remain ahead of the curve in providing the ultimate differentiation of campgrounds.

PRESENTATIONS AND PUBLIC APPEARANCES

“Spend Money to Make Money, Expanding your facility in the Public Sector", World Waterpark Symposium and Tradeshow, Orlando, Florida, Walt Disney World, Coronado Springs, 2009.
This seminar attempted to establish a list of critical ideas and thinking in the utilization of the precious dollars available to market and advertise your park.

“Marketing a Waterpark inside and out, Allocating Advertising Dollars", World Waterpark Symposium and Tradeshow, Palm Springs, California, Windham Palm Springs, 2007.
This seminar attempted to establish a list of critical ideas and thinking in the utilization of the precious dollars available to market and advertise your park.

“Marketing a Waterpark inside and out, year round operation", World Waterpark Symposium and Tradeshow, Orlando, Florida, Walt Disney World Resort, 2006.
With the growing trend of developing hotel/indoor waterparks/resorts the focus is on what to do to keep the message new about your facility and the seasons it will be open.

“Branding, Demystifying the Psycho-Babble", World Waterpark Symposium and Tradeshow, Las Vegas, Nevada, Mandalay Bay Resort, 2005.
This seminar attempted to lay to rest the ‘spin” applied to the branding concept as it relates to Waterparks, both outdoor and indoor facilities.

Marketing Roundtable Discussion", World Waterpark Symposium and Trade Show, Fort Lauderdale, Florida, 2004. Chaired a session on a variety of Marketing concepts, to include: group sales, promotions, the marketing plan, budgeting for marketing, effective marketing, sponsorships, corporate but-outs, and couponing.

"Marketing an Urban Waterpark in Tough Economic Times, Internally and Externally", World Waterpark Association Symposium and Trade Show. Palm Springs, California, 2003. Presented a dynamic presentation about a waterpark that had so many negative factors occur during a single season that no one thought it could survive. It did. How it was marketed was the key.

"Revenue Ideas for the Waterpark, Revenue Session", International Association of Amusement Parks and Attractions. Orlando, Florida, 2001. Chaired a session on innovative ideas in revenue generation in the waterpark. Industry experts in merchandizing, concessions, revenue, and group sales provided a long laundry list of exciting ideas, almost guaranteed for success.

"Just When You Thought it was Safe to back into Cyberspace", - World Waterpark Symposium and Tradeshow. Orlando, Florida, 2001. Exciting new ideas related to maximizing the potential for additional revenue in the waterpark environment. Special attention was given to group sales and a new interactive CD designed to make it very easy for sales persons to deliver sound presentations and seal the booking.

"Revenue, Promotions, In-park Spending", - National Recreation and Parks Association' s National Conference. Phoenix, Arizona, 2000. Revenue ideas, promotions, and key components to successful waterpark operation and profitability.

"Crunching the Numbers While Making Money" - World Waterpark Association. Symposium and Trade Show. San Antonio, Texas, 2000. Budgeting for the new waterpark. What to look for in estimating.
Capital improvements. Major additions. Staffing needs. Incentives. When to shut down and where to cut costs.

"Revenue Enhancements, Promotions, and Marketing a Public Waterpark" - National Recreation and Parks Association, National Aquatic Conference. San Antonio, Texas, 2000. Revenue and promotion ideas for the new aquatic center or waterpark.

“Who Wants to Save a Million Dollars?” - International Association of Amusement Parks and Attractions. Atlanta, Georgia, 2000. Member of a Panel of Waterpark experts answering questions on how to save big dollars in the operation of a major waterpark.

"Public Relations, Politics, and Profit -- Is there Any Synergy?" - World Waterpark Symposium and Trade Show. San Francisco, California, 1999.
Presentation on developing the ordinary donation into a profit making venture.

"Recreation and the Economic Impact on Tourism" - Northern Illinois University and the Great Lakes Economic Development Group.   Clock Tower Resort and Conference Center, Rockford, Illinois, 1999. How the Rockford Park District and its facilities (Magic Waters) contribute to the economic impact on the community and tourism in Northern Illinois.

"Revenue Session, Food Concessions and Beverage Workshop" - World Waterpark Symposium and Trade Show. San Antonio, Texas, 1997.
Discussion on unique ideas in food concessions that will entice customers to buy on impulse.

"Disposable Income, Customers have it, how do you get it?" - World Waterpark Symposium and Trade Show. Fort Lauderdale, Florida, 1996.
Revenue enhancing ideas for the waterpark.

"Computers in the Waterpark Industry, Promotions and gimmicks in marketing your Waterpark" - World Waterpark Association Symposium and Tradeshow. Orlando, Florida, 1995. Two sessions. One, developing a logical approach to investing in a computerized park. Two, giving attendees a shopping list of promotional ideas.

"Promotions, Sponsorships, and Advertising in a Public Waterpark" - World Waterpark Association Symposium and Tradeshow. Las Vegas, Nevada, 1994. Presentations on the unique opportunities and obstacles public facilities have in marketing waterparks.

"Converting your conventional pool into a Family Aquatic Center" - National Parks and Recreation Association, National Aquatic Management School. Mesa, Arizona, 1994

"Public Sector Operational Round Tables, Management Policy and the Public" - World Waterpark Symposium and Trade Show. Fort Lauderdale, Florida, 1993. Facilitated group discussion on public policies and how they relate to a dominantly private industry.

"The budget and how to have fun while crunching the numbers" - Illinois Park and Recreation Association Annual Conference. Chicago, Illinois, 1992.
Tricks and short-cuts to making the annual budget process more enjoyable.

"Aquatic Facilities, what trends do we see for the future?" - World Waterpark Symposium and Trade Show. Daytona Beach, Florida, 1991.   Presentation on the trends in retro-fitting conventional pools with water entertainment features.

"How to motivate your employees" - World Waterpark Symposium and Trade Show. Las Vegas, Nevada, 1990.   Seminar on interesting ways to motivate all employees from seasonal to full-time.

Fast Facts

	Increasing your company profits through Internet Marketing is our number one goal.
	Dan and Phil provide a national area presence with the support of a global organization.
	We bring over 30 years experience in project management; developing, managing and completing Projects.
	Enjoy the Process. Be satisfied with the Results. Gain long term Fullfillment.