Dan's Daily Word

Have you ever placed an ad with Google Adwords?  You may have for millions of people have.  But, the point of Google Adwords is what?  Well, point number one is that if you set up a campaign creating an ad around a keyword you can have the ad display on the first page of Google if you are one of the top ten bidders for that same keyword.  You do not pay to have the ad appear and create impressions on the search results, but rather when someone clicks on the ad you pay the click through rate.  The click through rate is what you pay to get someone from a searcher to your website.

Ads can be created quickly and depending on your budget you can, within a couple of minutes create a campaign that can drive immediate traffic to your site.  This is very important especially if your search engine optimization hasn't had a chance to kick in yet.  Imagine being on the first page of Google within minutes.