Dan's Daily Word

Although this method has been around for a long time it is still one of the most effective ways to get on the first page of Google and get 100's if not 1000's of impressions where searchers are seeing your ad.  And even if they are not click through to your site they are still developing a pattern of seeing your company presence.  The beauty again is that unless they click through to your website you do not pay for the impressions.  However, the ad should be written properly for the correct keywords so that the percentage of click through's increases and the effectiveness of the ad leads to greater conversion rates.  In this case the number of click through's over the number of impressions for the ad.  The greater the rate the better the results.  Immediate traffic.  And next is to analyze what happens to the traffic that is coming to your site and from where?