Dan's Daily Word

Conversion Architecture involves two very distinct and separate elements that one without the other results in no results.  From Conversion Architecture One we found that the website is really the conversion tool once there are very highly targeted  visitors to your site.  Once in your site the call's to action must be prominent in order to get the highest conversion rate.  The industry average on conversion is about 1.00% - 1.75%.   Out of every 100 visitors to your site this means 10 - 17.5 take a call to action.  Moving the conversion rate up to 3 - 5% will possibly triple the number of visitors converted or 30 to 50 visitors taking your calls to action.  Pretty amazing.  However, part two, highly qualified traffic to your site is the key.  So, conversion depends on lots of traffic driven not only to your home page, but to the specific page on your site that deals with the exact and very specific search that someone has made.  If your site is optimized correctly, random searchers will have a greater likelihood of finding you if you get first page ranking in the results.  The number one position is best.  In conclusion, both a website capable of taking a visitor to a call to action and lots of very highly targeted traffic to your site create the most effective environment to convert visitors to buyers.  The more visitors the more buyers, and the higher rate rate at which they convert the more buyers your will have.